Baozun Inc. (BZUN) Stock

About Baozun Inc.

Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.

Baozun Inc. is headquartered in CN.

Baozun Inc. (BZUN) stock trades at $2.62 with a market capitalization of $152.33M. The stock is valued at a negative price-to-earnings (P/E) ratio of -5.46, reflecting a net loss over the last twelve months, price-to-book of 0.29, price-to-sales of 0.10. Over the past 52 weeks the stock has ranged between $2.07 and $4.88, and currently trades 46.3% below its 52-week high.

On profitability, Baozun Inc. generates a return on equity (ROE) of -5.06% (negative, reflecting a net loss), return on capital employed of 2.66%, an operating margin of 1.55%, a net profit margin of -1.82%.

Official website: www.baozun.com

Baozun Inc. by the numbers, 2016–2025

Between 2016 and 2025 Baozun Inc. reported revenue of $3.4B rising to $9.9B, a change of +193.4% across 10 years. Compounded, revenue has grown 2.4% a year over five years, 5.8% over three, 5.5% over the last twelve months. Net profit fell to $-242.0M.

Operating margin went from 2.7% in 2016 to 0.8% in 2025, a fall of 1.9 percentage points. The most recent net margin is -1.82%. On a trailing twelve-month basis to Mar '26, revenue is $10.3B and net profit $-186.0M.

Borrowings rose from $115.0M to $2.3B, cash on hand is $2.9B, cash from operations was $420.0M in the latest year, positive in 7 of the last 10.

Return on equity has averaged -7.8% over five years, and was -6.6% in the most recent year.

The share price itself has compounded at -39.5% a year over five years, -15.9% over three, -3.0% over the last year. Past price movement is history, not a forecast.

Figures are as reported and in the company's own reporting currency. They describe what has already happened and carry no implication about what follows.

Baozun Inc. (BZUN) — frequently asked questions