GoPro, Inc. (GPRO) Stock
GoPro, Inc. is a company dedicated to designing, manufacturing, and marketing cameras and related accessories, particularly its signature mountable and wearable imaging devices, which it officially designates as "capture devices." Its diverse portfolio features well-known products such as the HERO9 Black, HERO8 Black, Max, HERO7 Black, HERO7 Silver, GoPro Plus, and the GoPro App.
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About GoPro, Inc.
GoPro, Inc. is a company dedicated to designing, manufacturing, and marketing cameras and related accessories, particularly its signature mountable and wearable imaging devices, which it officially designates as "capture devices." Its diverse portfolio features well-known products such as the HERO9 Black, HERO8 Black, Max, HERO7 Black, HERO7 Silver, GoPro Plus, and the GoPro App. Established in 2002 by Nicholas Woodman, the firm maintains its corporate headquarters in San Mateo, California.
GoPro, Inc. is led by CEO Nicholas D. Woodman, employs 696 people, headquartered in US, publicly traded since 2014.
GoPro, Inc. (GPRO) stock trades at $1.01 with a market capitalization of $208.42M. The stock is valued at a negative price-to-earnings (P/E) ratio of -1.18, reflecting a net loss over the last twelve months, a negative price-to-book of -6.08, reflecting negative shareholders' equity, price-to-sales of 0.38. Over the past 52 weeks the stock has ranged between $0.57 and $2.73, and currently trades 63.0% below its 52-week high.
On profitability, GoPro, Inc. generates a return on equity (ROE) of -529.55% (not meaningful, as shareholders' equity is negative), return on capital employed of -39.74%, an operating margin of -9.20%, a net profit margin of -28.52%.
Official website: www.gopro.com
GoPro, Inc. by the numbers, 2016–2025
Between 2016 and 2025 GoPro, Inc. reported revenue of $1.2B rising to $652.0M, a change of -45.0% across 10 years. Compounded, revenue has grown -6.1% a year over five years, -15.8% over three, -18.6% over the last twelve months. Net profit rose to $-93.0M.
Operating margin went from -31.5% in 2016 to -9.3% in 2025, a gain of 22.2 percentage points. The most recent net margin is -28.52%. On a trailing twelve-month basis to Jun '26, revenue is $569.0M and net profit $-162.0M.
Borrowings stand at $83.0M, cash from operations was $-21.0M in the latest year, positive in 3 of the last 10.
Return on equity has averaged -69.9% over five years, and was -120.8% in the most recent year.
The share price itself has compounded at —% a year over five years, —% over three, —% over the last year. Past price movement is history, not a forecast.
Figures are as reported and in the company's own reporting currency. They describe what has already happened and carry no implication about what follows.
GoPro, Inc. (GPRO) — frequently asked questions
What is GoPro, Inc. (GPRO) stock price today?
GoPro, Inc. (GPRO) is currently trading at $1.01, down 0.98% today.
What is GPRO P/E ratio?
GoPro, Inc.'s P/E ratio is -1.18. A negative P/E means the company reported a net loss over the last twelve months, so P/E is not a meaningful valuation measure for it right now.
What is GPRO return on equity (ROE)?
GoPro, Inc.'s return on equity (ROE) is -529.55%. ROE measures net income relative to shareholders' equity. Shareholders' equity is negative, so ROE is not a meaningful measure for this company.
What is GoPro, Inc.'s market cap?
GoPro, Inc. has a market capitalization of $208.42M.
Does GPRO pay a dividend?
GoPro, Inc. is not currently showing a dividend yield in our data, which means no recent cash dividend was recorded for it.
How much debt does GPRO carry?
GoPro, Inc. has a debt-to-equity ratio of -2.63. That compares total borrowings with shareholders' equity: a figure under 1 means equity exceeds debt.
What is GPRO's profit margin?
GoPro, Inc. reports a net profit margin of -28.52% — the share of revenue left after every cost, including tax and interest.
What sector is GPRO in?
GoPro, Inc. is classified under Technology, in the Consumer Electronics industry. Ratios are most informative compared with other companies in the same industry rather than across the whole market.
Which exchange is GPRO listed on?
GoPro, Inc. trades on NASDAQ under the ticker GPRO.
What is GPRO's 52-week range?
Over the last year GoPro, Inc. has traded between $0.57 and $2.73.
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Screens GPRO currently matches
On the figures above, GoPro, Inc. passes the filters for 4 of our ready-made screens, among them Penny Stocks, Stocks Under $5, Stocks Under $10. Appearing on a screen means the numbers meet its filters today and nothing more; the list is rebuilt whenever the data changes.
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Data for information only, not investment advice. Figures may be delayed or inaccurate; verify against company filings. See our disclaimer.