Baidu, Inc. (BIDU) Stock

About Baidu, Inc.

Baidu, Inc. is a prominent Chinese technology company that offers various internet-based services, primarily focusing on digital marketing and cloud computing, all delivered through its extensive online platform within the People's Republic of China. The company's operations are segmented into two main divisions: Baidu Core and iQIYI. The Baidu Core segment encompasses a wide array of services, including online marketing derived from search queries and user feeds, comprehensive cloud solutions, and innovative products and services developed from its artificial intelligence initiatives. This segment also operates Haokan, a popular short-video platform featuring both user-generated and professionally produced content. Conversely, the iQIYI segment is dedicated to its online entertainment video platform, which provides a diverse selection of media content, including original productions, professionally created shows, and material acquired from partners. Baidu was founded in the year 2000 and maintains its corporate headquarters in Beijing, China.

Baidu, Inc. is headquartered in CN.

Baidu, Inc. (BIDU) stock trades at $117.53 with a market capitalization of $39.97B. The stock is valued at a price-to-earnings (P/E) ratio of 829.92, price-to-book of 1.01, price-to-sales of 2.17. Over the past 52 weeks the stock has ranged between $84.64 and $165.30, and currently trades 28.9% below its 52-week high.

On profitability, Baidu, Inc. generates a return on equity (ROE) of 0.13%, return on capital employed of -1.97%, an operating margin of -5.75%, a net profit margin of 0.28%.

In its most recent fiscal year, Baidu, Inc. reported annual revenue of $129.1B, net profit of $5.6B. Over the last 5 fiscal years, revenue grew at an average annual rate of 3.8%, and net profit declined at an average annual rate of 24.3%.

The balance sheet shows a debt-to-equity ratio of 0.35 (debt below half of shareholders' equity), a current ratio of 1.85, total assets of $449.2B, $24.6B in cash and equivalents.

BIDU has an average daily trading volume of 2,529,158 shares, a beta of 0.56 (historically less volatile than the overall market).

Official website: ir.baidu.com

Baidu, Inc. by the numbers, 2016–2025

Between 2016 and 2025 Baidu, Inc. reported revenue of $70.5B rising to $129.1B, a change of +83.0% across 10 years. Compounded, revenue has grown 3.8% a year over five years, 1.4% over three, -3.0% over the last twelve months. Net profit fell to $5.6B.

Operating margin went from 14.2% in 2016 to 8.0% in 2025, a fall of 6.2 percentage points. The most recent net margin is 0.28%. On a trailing twelve-month basis to Mar '26, revenue is $128.7B and net profit $1.3B.

Borrowings rose from $44.3B to $97.1B, cash on hand is $17.0B, cash from operations was $-3.0B in the latest year, positive in 9 of the last 10.

Return on equity has averaged 5.5% over five years, and was 2.1% in the most recent year.

The share price itself has compounded at —% a year over five years, -6.4% over three, 32.9% over the last year. Past price movement is history, not a forecast.

Figures are as reported and in the company's own reporting currency. They describe what has already happened and carry no implication about what follows.

Baidu, Inc. (BIDU) — frequently asked questions