Harley-Davidson, Inc. (HOG) Stock
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About Harley-Davidson, Inc.
Harley-Davidson, Inc. (HOG) stock trades at $28.96 with a market capitalization of $3.01B. The stock is valued at a price-to-earnings (P/E) ratio of 14.79, price-to-book of 0.85, price-to-sales of 0.63. Over the past 52 weeks the stock has ranged between $17.09 and $29.11, and currently trades at or near its 52-week high. It pays a dividend yielding 3.05%.
On profitability, Harley-Davidson, Inc. generates a return on equity (ROE) of 6.27%, return on capital employed of 4.32%, an operating margin of 8.65%, a net profit margin of 4.91%.
Harley-Davidson, Inc. by the numbers, 2016–2025
Between 2016 and 2025 Harley-Davidson, Inc. reported revenue of $6.0B rising to $4.5B, a change of -25.4% across 10 years. Compounded, revenue has grown 2.0% a year over five years, -8.1% over three, -13.8% over the last twelve months. Net profit fell to $339.0M.
Operating margin went from 17.4% in 2016 to 8.6% in 2025, a fall of 8.8 percentage points. The most recent net margin is 4.91%. On a trailing twelve-month basis to Jun '26, revenue is $4.1B and net profit $202.0M.
Borrowings fell from $6.8B to $3.1B, cash from operations was $569.0M in the latest year, positive in 10 of the last 10.
Return on equity has averaged 19.6% over five years, and was 10.8% in the most recent year.
The share price itself has compounded at —% a year over five years, —% over three, —% over the last year. Past price movement is history, not a forecast.
Figures are as reported and in the company's own reporting currency. They describe what has already happened and carry no implication about what follows.
Harley-Davidson, Inc. (HOG) — frequently asked questions
What is Harley-Davidson, Inc. (HOG) stock price today?
Harley-Davidson, Inc. (HOG) is currently trading at $28.96, down 0.52% today.
What is HOG P/E ratio?
Harley-Davidson, Inc.'s P/E ratio is 14.79. This is below the typical market average of roughly 18-22x. A low P/E can reflect a lower valuation, slower expected growth, or both.
What is HOG return on equity (ROE)?
Harley-Davidson, Inc.'s return on equity (ROE) is 6.27%. ROE measures net income relative to shareholders' equity. This is below the typical market range of roughly 12-15%.
What is Harley-Davidson, Inc.'s market cap?
Harley-Davidson, Inc. has a market capitalization of $3.01B.
Does HOG pay a dividend?
Yes. Harley-Davidson, Inc. currently yields 3.05%. Yield moves with the share price, so it changes daily even when the payment does not.
How much debt does HOG carry?
Harley-Davidson, Inc. has a debt-to-equity ratio of 0.74. That compares total borrowings with shareholders' equity: a figure under 1 means equity exceeds debt.
What is HOG's profit margin?
Harley-Davidson, Inc. reports a net profit margin of 4.91% — the share of revenue left after every cost, including tax and interest.
What sector is HOG in?
Harley-Davidson, Inc. is classified under Consumer Cyclical, in the Auto - Recreational Vehicles industry. Ratios are most informative compared with other companies in the same industry rather than across the whole market.
Which exchange is HOG listed on?
Harley-Davidson, Inc. trades on NYSE under the ticker HOG.
What is HOG's 52-week range?
Over the last year Harley-Davidson, Inc. has traded between $17.09 and $29.11.
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Screens HOG currently matches
On the figures above, Harley-Davidson, Inc. passes the filters for 13 of our ready-made screens, among them Low PB Stocks, Dividend Stocks, Stocks With PE Under 20. Appearing on a screen means the numbers meet its filters today and nothing more; the list is rebuilt whenever the data changes.
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Data for information only, not investment advice. Figures may be delayed or inaccurate; verify against company filings. See our disclaimer.