What is Purple Innovation, Inc. (PRPL) stock price today?

Purple Innovation, Inc. (PRPL) is currently trading at $1.87, down 0.53% today.

What is PRPL P/E ratio?

Purple Innovation, Inc.'s P/E ratio is -0.17. A negative P/E means the company reported a net loss over the last twelve months, so P/E is not a meaningful valuation measure for it right now.

What is PRPL return on equity (ROE)?

Purple Innovation, Inc.'s return on equity (ROE) is 107.92%. ROE measures net income relative to shareholders' equity. Shareholders' equity is negative, so ROE is not a meaningful measure for this company.

What is Purple Innovation, Inc.'s market cap?

Purple Innovation, Inc. has a market capitalization of $8.14M.

NASDAQ · Furnishings, Fixtures & Appliances

Purple Innovation, Inc. (PRPL) Stock

$1.87 -0.53% NASDAQ: PRPL Consumer Cyclical

Valuation

Metric	Value
Price	$1.87
Market Cap	$8.14M
P/E Ratio	-0.17
P/B Ratio	-0.13
P/S Ratio	0.02
EPS (TTM)	$-0.48
52-Week High	$24.10
52-Week Low	$1.85
Dividend Yield	0.00%

Financials & Margins

Metric	Value
ROE	107.92%
ROA	-18.41%
ROCE	-79.06%
Gross Margin	39.69%
Operating Margin	-9.86%
Net Margin	-10.74%
Debt/Equity	-3.37
Current Ratio	1.34

Annual Financials (USD)

Metric	2021	2022	2023	2024	2025
Revenue	$726.0M	$573.0M	$511.0M	$488.0M	$469.0M
Operating Profit	$-23.0M	$-43.0M	$-114.0M	$-92.0M	$-32.0M
Net Profit	$4.0M	$-92.0M	$-121.0M	$-98.0M	$-51.0M
EPS	$-7.50	$-28.25	$-29.25	$-22.75	$-12.00
Op Margin	-3.2%	-7.5%	-22.3%	-18.9%	-6.8%

Balance Sheet (USD)

Metric	2021	2022	2023	2024	2025
Total Assets	$642.0M	$433.0M	$391.0M	$308.0M	$296.0M
Total Liabilities	$496.0M	$258.0M	$275.0M	$288.0M	$326.0M
Cash	$92.0M	$40.0M	$27.0M	$29.0M	$24.0M
Borrowings	$185.0M	$153.0M	$153.0M	$158.0M	$204.0M

Latest News

Q1 Earnings Roundup: Purple (NASDAQ:PRPL) And The Rest Of The Consumer Discretionary - Home Furnishings Segment StockStory · Jul 22, 2026 3 Reasons to Avoid PRPL and 1 Stock to Buy Instead StockStory · Jun 25, 2026 Somnigroup, Mohawk Industries, and Purple Stocks Trade Up, What You Need To Know StockStory · Jun 16, 2026 Bright Horizons, Harley-Davidson, and Purple Stocks Trade Up, What You Need To Know StockStory · Jun 10, 2026 Oxford Industries and Purple Stocks Trade Down, What You Need To Know StockStory · Jun 6, 2026

Cash Flow (USD)

Metric	2021	2022	2023	2024	2025
Operating Cash Flow	$-31.0M	$-29.0M	$-55.0M	$-18.0M	$-34.0M
Investing Cash Flow	$-114.0M	$-73.0M	$-31.0M	$-15.0M	$-16.0M
Financing Cash Flow	$5.0M	$-12.0M	$-10.0M	$-3.0M	$-2.0M
Net Cash Flow	$-31.0M	$-50.0M	$-15.0M	$2.0M	$-5.0M
Free Cash Flow	$-88.0M	$-67.0M	$-70.0M	$-25.0M	$-42.0M

Valuation & Return Ratios

Metric	Value
PEG Ratio	0.00
EV / EBITDA	17.46
FCF Yield	-116.75%
Quick Ratio	0.27
Interest Coverage	-1.09
Return 1Y	-53.11%
Return 3Y	-89.41%
Return 5Y	-98.78%

Peer Comparison

Ticker	Price	Change	P/E	Market Cap	Div Yield
FLLFull House Resorts, Inc.	$1.21	-0.82%	-1.24	$43.88M	0.00%
GRWGGrowGeneration Corp.	$1.50	-0.66%	-5.81	$90.14M	0.00%
HOFTHooker Furnishings Corporation	$12.43	-1.82%	-7.84	$133.52M	3.49%
IRBTiRobot Corporation	$0.05	+0.00%	-0.01	$1.72M	0.00%
LAZRTema Photonics & Optical ETF	$42.63	-1.92%	-6.74	$852694	0.00%

About Purple Innovation, Inc.

Purple Innovation, Inc. is led by CEO Robert T. DeMartini, employs 1,200 people, headquartered in US, publicly traded since 2015.

Purple Innovation, Inc. (PRPL) stock trades at $1.87 with a market capitalization of $8.14M. The stock is valued at a negative price-to-earnings (P/E) ratio of -0.17, reflecting a net loss over the last twelve months, a negative price-to-book of -0.13, reflecting negative shareholders' equity, price-to-sales of 0.02. Over the past 52 weeks the stock has ranged between $1.85 and $24.10, and currently trades 92.2% below its 52-week high.

On profitability, Purple Innovation, Inc. generates a return on equity (ROE) of 107.92% (not meaningful, as shareholders' equity is negative), return on capital employed of -79.06%, an operating margin of -9.86%, a net profit margin of -10.74%.

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