MediaAlpha, Inc. (MAX) Stock

About MediaAlpha, Inc.

MediaAlpha, Inc. is led by CEO Steven Yi, publicly traded since 2020.

MediaAlpha, Inc. (MAX) stock trades at $11.90 with a market capitalization of $630.41M. The stock is valued at a price-to-earnings (P/E) ratio of 5.50, price-to-book of 18.55, price-to-sales of 0.42. Over the past 52 weeks the stock has ranged between $7.09 and $14.70, and currently trades 19.0% below its 52-week high.

On profitability, MediaAlpha, Inc. generates a return on equity (ROE) of 650.00%, above the typical market range of roughly 12-15%, return on capital employed of 61.96%, an operating margin of 7.00%, a net profit margin of 7.94%.

MediaAlpha, Inc. by the numbers, 2018–2025

Between 2018 and 2025 MediaAlpha, Inc. reported revenue of $297.0M rising to $1.1B, a change of +275.1% across 8 years. Compounded, revenue has grown 13.8% a year over five years, 34.4% over three, 28.8% over the last twelve months. Net profit rose to $26.0M.

Operating margin went from 6.5% in 2018 to 7.0% in 2025, essentially unchanged. The most recent net margin is 7.94%. On a trailing twelve-month basis to Jun '26, revenue is $1.2B and net profit $96.0M.

Borrowings rose from $14.0M to $155.0M, cash from operations was $66.0M in the latest year, positive in 8 of the last 8.

Return on equity has averaged 477.5% over five years, and was 650.0% in the most recent year.

The share price itself has compounded at —% a year over five years, —% over three, —% over the last year. Past price movement is history, not a forecast.

Figures are as reported and in the company's own reporting currency. They describe what has already happened and carry no implication about what follows.

MediaAlpha, Inc. (MAX) — frequently asked questions